The approach to the Meateors brand focused on creating bold, eye-catching visuals that established a strong identity on social media. A distinctive aesthetic was designed to elevate the brand, using striking visual elements and a confident tone of voice to capture attention. Targeting snackers seeking an exciting alternative to their usual choices, the designs highlighted Meateors as a 100% pork snack packed with protein.
The Snacks that Meat YOUR Expectations campaign brought the brand to life with a playful, cheeky, and positive personality. Through light-hearted humour, puns, and energetic design, Meateors was positioned as the go-to snack for those craving something new, because mediocre munchies just wouldn’t cut it.
