The Brief
The Aston Manor Trade website was developed as a dedicated platform for trade partners, separate from the main consumer site. Designed for ease of use, it provides quick access to essential resources, including a profit calculator, store locator, and request-a-pack forms, ensuring trade users can navigate effortlessly and find what they need.
User-Centred Navigation & Accessibility
A streamlined navigation system ensures a seamless browsing experience, with a clear menu structure and intuitive layout. The design follows AA colour contrast testing standards, ensuring accessibility for all users, including those with visual impairments. High-contrast typography and carefully selected colour combinations enhance readability while maintaining brand consistency.
Interactive & Engaging UI Elements
Dynamic features enhance usability and engagement, from a full-width brand showcase to an interactive profit calculator that helps trade users estimate potential earnings. A map-based store locator provides a simple way to find stockists, while easy-to-use request forms improve efficiency. Thoughtful UI animations add a modern touch without compromising performance or accessibility.
Bold Aesthetic & Brand Consistency
The design incorporates Aston Manor’s signature branding while introducing a bold, flat aesthetic. Circular brand imagery in the header creates a striking first impression, while strong typography and vibrant, natural colour palettes keep the visual identity fresh and engaging. Subtle motion elements add depth, making the experience more dynamic while remaining clean and professional.
